Squeeze Pages

Squeeze Pages Explained, in detail? Yes, it’s true. Our sponsor, Delphic Sage, a web design and interactive company that serves the Mid-Atlantic region (hmmm….NYC Webdesign) has published a new squeeze pages white paper. Pretty good stuff included in there, such as:

• What a squeeze page is
• How squeeze pages increase conversion
• Should you use long infomercial sales letters or short copy (we side on short here at WDNYC)
• Why your copy won’t matter to a search engine
• how to make your IT people love you

Fairly good breakdown of how to use squeeze pages, but we would like to point out that squeeze pages are only one variation of a landing page, not a magic bullet. We are going to have to post a full rebuttal eventually.

In the meantime, here is something that we want to share about what a squeeze page ISN’T. Everyone tries to explain the components of a good squeeze page, so here are a few items to keep in mind, as a squeeze page is NOT:

• A way to fix your crumby page quality just enough to lower your PPC bid
• A stand alone website. This is a terrible choice, in fact
• A substitute for every landing page. Sometimes you want people to buy, not submit information
• A scam

Feel free to check it out here.